The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

In this conversation, Anthony Vinci explains that "AI is going to be able to do more and more of what people do." He describes a future where "AI is going to get better and better at doing what people do," and highlights that leaders must understand "how do you figure out what AI is good at and then implement it to do that" and "how do you manage your workforce so that they are able to partner with that AI." He warns that leaders often "overestimate what AI can do and underestimate it at the same time," and stresses the importance of "getting that balance right." As he shared, "sometimes they can sense that, oh, AI can do anything," while others say "it will never do that," and both assumptions can mislead decision making. He offers direct guidance for staying relevant: "The number one thing I would recommend is literally to just go use AI for thirty minutes a day." He urges leaders to "push the envelope" and "see where the holes are, what it won't do." Vinci describes how workflow—not just technology—defines whether AI succeeds. Implementation requires understanding "the process and the workflow," recognizing that AI adoption "is going to be small parts," and building "those pieces over time." He explains the subtle dangers of influence, noting that AI can "change your mind" without you realizing it. The threat is not dramatic deepfakes but "what if it just changes one word?" or "an adjective and makes something seem slightly different." To stay resilient, he urges people to "think like a spy," recognize that "there might be a bad actor on the other side," and build habits of "triangulating information." He emphasizes cognitive agility: "We still need to learn to do it so that you can think about mathematics and understand mathematics," and he connects this to thinking and writing in an AI-driven world. Even with powerful tools, "you're still going to have to keep yourself sharp." Vinci closes by discussing perspective, explaining how "living abroad" showed him how much people assume about how the world works. He encourages listeners to embrace the belief that "maybe this assumption that you have in life is wrong," because "the difference between being okay or good at something you do and being great is this ability to take a step back and question whatever you see in the world." Get Anthony's book, The Fourth Intelligence Revolution, here: https://shorturl.at/rjpNF Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

When was the last time you played, really played? For Cas Holman, founder and chief designer of Heroes Will Rise and star of Netflix's Abstract: The Art of Design, play isn't childish. It's the foundation of human creativity, resilience, and connection. She worked with LEGO, Disney Imagineering, and the LEGO Foundation and on a mission to help adults rediscover what children know instinctively: that play is how we learn, adapt, and feel alive. "Play isn't what happens after work," Cas explains. "It's how we manage uncertainty. It's how we cope, experiment, and find our way through the unknown." In this conversation, Cas reframes play not as a distraction from productivity but as the engine of it. She explains why play is essential for innovation, executive presence, and emotional agility, and how suppressing it has drained creativity from our professional lives. "Playful thinking lets us reframe success," she says. "It makes us flexible enough to keep moving when things don't go according to plan." We discuss: Why free play (activities that are intrinsically motivated, freely chosen, and personally directed) is the most powerful form of creative renewal. How reframing success turns frustration into discovery: "You came to play basketball, the ball's flat, the court's full, so what? Invent a new game." Why curiosity and uncertainty are not threats to be managed, but conditions for growth. How "breaking" systems or routines can reveal how they actually work. And how adults can learn to release judgment, the internal critic that says "I should know the answer" instead of "let's find out." Cas's insights are strikingly relevant to the age of AI. As technology automates more of what we do, she reminds us that what matters most is how we create, not how efficiently we delegate creation. "We're outsourcing the wrong things," she says. "Creativity wasn't the problem that needed fixing. It's what makes us feel alive." Get Cas' book, Playful, here: https://shorturl.at/jxR4O Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Dr. Brennan Spiegel, Director of Health Services Research at Cedars-Sinai and Professor of Medicine and Public Health at UCLA, author of the book Pull, explains why illness is often a failure to manage gravity. He describes how our relationship with gravity defines strength, balance, digestion, mental stability, and emotional health.  Take the Gravotype Quiz at BrennanSpiegelMD.com to identify how your body manages gravity. Key Insights and Action Steps — Dr. Brennan Spiegel "Every single cell of your body evolved from this force of gravity. Physics came first, and biology came second." Illness arises when we fail to manage gravity. Every organ, tendon, and cell depends on that relationship. "When you stand up straight and lift your diaphragm, it pulls up this sack of potatoes that we all have in our belly. When you open up the gut, it opens up digestion." Posture determines how well the gut, diaphragm, and circulation function. Sitting compresses digestion and lowers energy. "Your balance and relationship to gravity is a predictor of how long you're going to live." Balance, grip strength, and posture are measurable indicators of longevity. "The inner ear is like a gyroscope constantly keeping track of your position in relation to gravity." The nervous system continuously measures gravity. Inner-ear disturbances can create dizziness, anxiety, and panic. "When you're depressed, you can't get up out of bed. Your body is slumped over. It's almost like there's so much gravity pulling on your body, it's like you're in a black hole." Depression mirrors an excessive gravitational load. Emotional heaviness is a physical experience of being pulled down. "Strong negative emotional experiences can permanently change the way the brain forms… the mind has learned to be pulled down emotionally, physically, socially." Childhood trauma reshapes how the brain perceives gravity, making the body feel heavier and slower to rise. "The feet are a gravity management surface… only five percent of the body's surface area but holding one hundred percent of the weight." Feet are the interface between body and planet. Strengthening them restores alignment and balance. "Your relationship to the planet, both latitudinally and altitudinally, will determine your health." Altitude, light, and environment influence serotonin, immunity, and microbiome function. "Serotonin itself is a gravity management substance." Serotonin regulates mood and physical stability, linking emotional and gravitational balance. "When it's stimulated, it activates the rest and digest phase and helps release serotonin." The vagus nerve is the primary connection between body and mind, calming the system and improving serotonin flow. "I pretended I was on a bigger planet… I became stronger and stood up straighter." Carrying additional resistance through weighted movement improves posture, strength, and metabolism. "When we lay down to sleep, we give our body a break… the blood easily flows into our brain and flushes out amyloid." Sleep restores gravitational equilibrium and supports brain recovery. "Gravity doesn't change, but your relationship to gravity does." Long-term health depends on strengthening that relationship physically, mentally, and emotionally. Action Items from Dr. Brennan Spiegel  1. Identify your gravotype. Take the 16-question quiz at BrennanSpiegelMD.com to learn which of the eight gravotypes you belong to and how your body manages gravity. 2. Build gravity fortitude. Strengthen the muscles and bones that keep you upright — especially your back, core, and legs. "When you stand up straight and lift your diaphragm, it pulls up the gut and opens digestion." 3. Stand tall and move often. Avoid long hours of sitting. Use a standing desk or take frequent standing breaks. Sitting compresses the abdomen, slows digestion, and reduces serotonin. 4. Strengthen the diaphragm and posture daily. Practice standing with shoulders back and chin level to engage the diaphragm and improve breathing and gut function. 5. Train your balance. Test and improve balance by standing on one leg, walking heel-to-toe, or using a balance board. "Your balance and relationship to gravity is a predictor of how long you're going to live." 6. Practice grip and hanging strength. Hang from a bar daily. Aim for 30 seconds, then increase gradually toward 2 minutes. Even short "dead hangs" improve shoulder, spine, and nervous-system alignment. 7. Use light weighted resistance. Try a weighted vest or light ankle weights while walking or doing chores. "I pretended I was on a bigger planet… I became stronger and stood up straighter." 8. Walk, run, or train barefoot or in minimalist shoes (safely). Let the feet feel the ground to activate stabilizing muscles. "When you ground your foot, everything else pulls up straight from there." 9. Reconnect with the ground. Spend time standing or walking on natural surfaces (grass, sand, earth) when possible. 10. Stay hydrated. Keep enough fluid in your body to "pump blood and oxygen up into the brain." Dehydration weakens gravity tolerance and causes dizziness or fatigue. 11. Regulate the nervous system. Do slow, controlled breathing through pursed lips to stimulate the vagus nerve and calm the body. "Slow meditative breathing activates the rest-and-digest phase." 12. Consider gentle vagus-nerve stimulation. Use only safe methods such as breathing, humming, or medical devices under supervision. Avoid carotid massage unless advised by a doctor. 13. Strengthen vestibular and proprioceptive awareness. Engage activities that challenge coordination: yoga, dance, gymnastics, tai chi, or balance training. 14. Manage mental gravity. Notice emotional heaviness as a physical sensation; practice posture, breathing, and grounding to counteract "mental black holes." 15. Use awe and nature to elevate mood. Spend time in nature, watch sunsets, or listen to music that evokes awe. "Feeling part of something greater than yourself elevates mood and serotonin." 16. Increase natural serotonin. Seek sunlight, exercise outdoors, connect socially, and reduce processed foods. Serotonin helps both mood and muscle tone to "fight gravity physically and mentally." 17. Optimize sleep for gravitational recovery. Sleep 7–8 hours flat or slightly inclined if you have reflux. Avoid heavy meals within 2 hours of sleep. Limit screens before bed. "When we lay down to sleep, we give our body a break… the blood easily flows into our brain." 18. Manage reflux and digestion. If prone to reflux, raise the head of the bed about 10 degrees or use a wedge pillow. Sleep on your left side to reduce acid reaching the esophagus. 19. Support circulation through movement. Use your muscles as pumps, walk regularly, stretch calves, and move legs during travel or desk work to prevent stagnation. 20. Avoid chronic compression. Reduce time bent over laptops or phones; keep screens at eye level to protect diaphragm and digestion. 21. Engage with natural environments. Nature exposure increases serotonin and improves gravity resilience. "Being in green spaces is mood-elevating because that's what we evolved with." 22. Monitor environment and altitude. If you live or work at high altitude, be mindful of mood or sleep changes and adjust oxygen exposure and sunlight time. 23. Balance convenience with movement. Spiegel warns that modern comfort, constant sitting, processed food, artificial environments, represents "our species losing the battle against gravity." 24. Reframe health. Adopt the mindset that "gravity doesn't change, but your relationship to gravity does." Everything, from mood to digestion, is part of managing that relationship.   Get Brennan's book, Pull, here: https://shorturl.at/XjNt3   Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Bill George, former CEO of Medtronic and Harvard Business School Executive Fellow, explains how leaders can stay grounded, principled, and effective in chaotic times. "It's a world of chaos and it requires a very different kind of leader than in more stable times." The skills that once mattered (process control, long-term plans) are now secondary to courage, self-awareness, and moral clarity. George says most executives still lead comfortably "inside the walls" but fear the external world (media, public scrutiny, and rapid change). "Today, if you're a leader, you are a public figure. You have to face that reality." Leadership now starts with knowing your True North, your values and principles. "When everything's going your way, you start to think you're better than you are. When you lose, you learn your weaknesses." He warns: "The people who will struggle are those faking it to make it. They're trying to impress the outside world but aren't grounded inside." Purpose, not position, defines identity. "A CEO once said, 'Without a title, I'm nothing.' You won't hold that title forever. Who are you then?" True fulfillment comes from alignment between personal purpose and work. "Every business has a deep sense of purpose if it's well run. The ones that only make money, like GE, go away." He lists five traits of leaders who thrive in crisis: Face reality. Stay true to values. Adapt strategies fast. Engage your team. Go on offense when others retreat. Each requires courage. "You can't teach courage in a classroom. It has to come from within." He urges humility: "Leadership is all about relationships, it's a two-way street." His turning point came when he stopped "building a résumé" and started building people. He defines authentic leadership as growth through feedback: "I never walk into a classroom unless I'm going to learn from everyone there." And he closes with the core message: "You don't have to be CEO. If you can do great work and help others, you'll feel fulfilled. Leaders make the difference between success and failure."   Key Insights (Verbatim Quotes) 1. Chaos demands a new kind of leader. "It's a world of chaos and it requires a very different kind of leader than in more stable times." 2. Authenticity starts with grounding. "Our true north is our principles, our beliefs, and our values all rolled into one." 3. Titles are temporary. "I am not the CEO of Best Buy. …That's the title I hold. I won't hold that forever." 4. Courage separates real leaders. "You can't teach courage in a classroom. It has to come from within." 5. Purpose drives resilience. "Every business has a deep sense of purpose if it's well run." 6. Leadership is relational. "I was building a résumé, not relationships. Leadership is all about relationships." 7. Fear destroys authenticity. "A lot of people are living in fear. That's no way to live your life." 8. Great leaders empower others. "You want everyone on your team to be better than you are at what they do." 9. Growth never ends. "Anyone who's authentic knows they have to continue to grow as a human being." 10. True success is internal. "You'll never have enough power, fame, or money. You find fulfillment within."   Action Items "Face reality, starting with yourself." Look in the mirror and ask, "Maybe I'm creating this negative culture. What did I do wrong?" "Stay true to your purpose and your values." Never abandon principles when pressure rises. "Adapt your strategies and tactics." What worked yesterday may not work today. "Get your team involved." Say, "Hey guys, we've got a real problem. What ideas do you have to keep it going?" "Go on offense when everyone else is pulling back." Make bold moves when others retreat. "Have the courage to look yourself in the mirror." Courage starts with self-reflection. Ask, "What's the worst case? What do I have to lose?" and move forward without fear. "If one door closes, maybe another one's going to open that I never even saw." "Know who you are." Reflect on your life story, relationships, and crucibles that shaped you. "Don't get caught up in titles or money." Remember, "Without a title I'm nothing" leads nowhere. "Find a congruence between your purpose and the organization's purpose." "Every business has a deep sense of purpose if it's well run." Identify how yours helps people. "Get away from toxic leaders." If they drive you down, take credit for your work, or never support you, move on. "Work for people you feel really good about working with." "Learn all aspects of the business and how to integrate them creatively." "Pull together a cross-disciplinary team" and act as the integrator. "Have everyone on your team be better than you are at what they do." "Be the glue." Integrate experts to solve tough problems. "Care about your people first." They must know you care before they'll perform. "Get everyone into their sweet spot" — where they use all their skills and are highly motivated. "Align everyone around purpose and goals." "Challenge people to reach their full potential." Say, "I know you can do better. Let's take your game to the next level." "Get out there and be with the people." Don't hide behind PowerPoints. "Help your people do better." Work beside them. "Believe in someone who doesn't believe in themselves." Tell them, "You have this potential. Go for it." "Find someone who believes in you." A mentor, boss, or spouse who sees your potential. "As a leader, be that person who believes in others." "Face your blind spots." Ask people who care about you for honest feedback. "If you get feedback from people that care about you, take it in." "Stop building a résumé and start building relationships." "Take time for people. Ask, 'How are you doing today? What challenges are you facing?'" "Leadership is all about relationships — it's a two-way street." "Tell the truth — the good, the bad, and the ugly." "Stay away from blame." Take responsibility instead of pointing fingers. "Be transparent." Don't hide problems; fix them. "Never fake it to make it." "Keep growing as a human being." "Take feedback and adapt." Growth requires awareness of impact on others. "Believe in yourself even if you fail." Failure is learning. "Spend time reflecting on your purpose and the person you are becoming." "Help other people reach their full potential." "Measure success by how many people you help every day." "Remember: leadership is about who you are, not what title you hold." Get Bills book, True North, here: https://shorturl.at/bRXsK Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift    

Raj Sisodia has spent his life asking one question: Can business make people's lives better instead of draining them? He holds a PhD in Marketing and Business Policy from Columbia University, co-founded Conscious Capitalism with John Mackey, the founder of Whole Foods Market, and has advised global companies from Tata Group to AT&T. But his path started in a factory in Bombay, earning a hundred dollars a month, before he built one of the most influential ideas in modern business thinking. "I didn't like biology, so I became an engineer. I didn't like finance, so I became a marketing professor. But business turned out to be about head and wallet — nothing about heart or spirit." That realization led him to study companies that people love working for and trust buying from. The result became Conscious Capitalism — a way of running a business that joins purpose, profit, and care. "Profit is the oxygen that keeps you alive. But no human lives just to make red blood cells. In the same way, no company should live just to make profit." Raj's research showed that companies built on four simple pillars — Purpose, Stakeholders, Conscious Leadership, and Caring Culture — outperformed the S&P 500 by nine to one over a decade. They made more money precisely because they cared more. When he met Bob Chapman, a manufacturing CEO from Missouri, Raj saw these ideas come alive. Chapman bought a failing plant, promised no layoffs, and told workers they would figure it out together. Men who had once been laid off without warning wept as they told Raj their lives had changed. "I had sixty dollars in the bank and a new baby. That job saved my family." From that came the book Everybody Matters. Chapman told him, "Leadership is the stewardship of the lives entrusted to us." Raj calls such companies healing organizations — places that reduce suffering and bring more joy into the world. Now, with artificial intelligence reshaping work, Raj argues that AI will amplify our intentions: "A knife in a surgeon's hand saves lives. The same knife in another hand can end one. AI is the same — it depends on who we are when we use it." He believes the leaders who thrive will be those who bring consciousness to technology, not fear. 💡 Insights and Actions Define a higher purpose. Ask, "Why do we exist beyond making money?" Make everyone win. Measure success by how you touch the lives of people. Use AI with awareness. Let it amplify compassion, not just efficiency. Lead with care. "Leadership is stewardship of lives." Grow to serve, not to consume. "When business heals, people and profits both rise." "You cannot have a healing organization without a leader who heals themselves first." When capitalism grows a conscience, it outperforms the old model and gives people back their dignity at work.   Get Raj's book, Conscious Capitalism, here: https://tinyurl.com/yp2r8a2r   Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift  

Byron Loflin, Global Head of Board Advisory at Nasdaq and co-author of CEO Ready, explained on the Strategy Skills Podcast why many talented executives never make it to the top. " Because you perform well isn't going to automatically get you the job." Boards are looking for more than results. They look for humility, curiosity, and authentic relationships across stakeholders. Byron shared a personal lesson from riding with Ronald Reagan before he was president: "He was genuinely interested in others. And that surprised me. I didn't get the sense that he was a pompous or aristocratic kind of person. He was genuinely interested in identifying what are you interested in? What makes you tick?" He also warned that unchecked ego is one of the biggest risks to leadership: "Ego is a powerful motivator when it's focused properly. But when it becomes dominant in one's personality and drives inappropriate types of responses to the needs of others… Ego can become a significant problem." To counter ego, he recommended building close, truth-telling relationships. This is what Byron said about conversations with his children: "I listen to them very closely when they speak to me and I invite them to speak truth into my life." And he reminded us that succession is political: "Surprise is the enemy. Structure is your friend." Finally, boards now expect leaders to be fluent in technology and disruption: "The expectation of management delivering understanding on the relevancy of AI to your organization with the emphasis on relevancy."   Actions you can take now Seek feedback aggressively. Create a circle of truth-tellers: colleagues, mentors, even family, who will tell you the truth. Check your ego daily. Build humility into routines by asking: "Am I genuinely interested in others, or focused only on myself?" Engage all seven stakeholders. Byron identified investors, employees, vendors, customers, communities, regulators, and the environment as decisive. Map your relationships and strengthen the weakest link. Signal reliability to boards. Remove surprises. Show discipline in how you work and how you communicate. Become AI-fluent. Don't chase every trend. Focus on the relevancy of AI and digital disruption to your business and be prepared to explain it clearly.   Get Byron's book, CEO Ready, here: https://tinyurl.com/z87xz94h   Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

John Campbell, Professor of Economics at Harvard University and co-author of Fixed, joined the Strategy Skills Podcast to explain why the financial system often works against ordinary investors and how to make better personal-finance decisions. After decades studying markets and investor behavior, Campbell saw a pattern: even educated, high-income earners routinely make avoidable mistakes in housing, saving, and investing. "Once I started looking at how people actually behave, I became more and more aware of how pervasive mistakes are, people are just leaving money on the table." Those mistakes compound over time, widening inequality. "It's what economists call a cross-subsidy, from the poor to the rich. My co-author Tarun and I feel that this is really outrageous and we should be concerned about it." Five Key Insights 1. Financial Mistakes Compound Inequality Campbell's research shows that even when borrowers start on equal terms, inaction and misunderstanding drive divergence. "Black borrowers are paying maybe as much as half a percentage point more on average than white borrowers… and that's just because they haven't refinanced." Behavioral gaps like failing to refinance when rates fall transfer wealth upward. 2. Housing Choices Are Often Poorly Understood Many treat property as guaranteed wealth rather than a productive asset. "It's a huge mistake to buy a bigger house than you need, or even more so to buy a place and then let it sit empty… you're effectively buying an asset and then throwing away the dividend on that asset." Unused or oversized housing drains capital that could compound elsewhere. 3. Early-Career Risk-Taking Is Underrated "Most people, when they're young, have a very large hidden asset, their earning power. For most people, that earning power is far safer than the stock market." Because human capital is relatively stable, young investors can afford higher equity exposure and should taper risk only as retirement approaches. 4. Target-Date Funds Don't Go Far Enough "Most target date funds are not aggressive enough early in life, and they taper down the risk taking too gradually." Campbell argues these default products should adjust risk more sharply and reflect each investor's actual wealth trajectory. 5. Complexity Creates Confusion and Inequality "This profusion of accounts leads to confusion. People throw up their hands. And the access to these accounts is unequal." The U.S. system's overlapping account types favor large employers and the financially literate, leaving others behind. Actions You Can Take Now 1. Maximize any employer match immediately. "Certainly any kind of employer match, you want to maximize that right away." 2. Save aggressively through tax-favored accounts. "You should be saving aggressively and you should be maximizing your use of tax-favored accounts." 3. Manage your mortgage strategically. "Managing your mortgage is also a very important thing for people in the middle class and upper middle class." 4. Consider adjustable-rate mortgages as efficient leverage if you can manage the risk. "The cheapest way to lever that portfolio and be involved in risky markets actually in many cases is to use an adjustable-rate mortgage… a cheap way to take leverage." 5. Use home equity as flexible credit. "Home equity is a valuable source of credit." 6. In retirement, spend your assets, don't hoard them. "Many people hang on to their financial assets too long and are too reluctant to tap home equity. The right way to manage retirement is a mix of annuities and reverse-mortgage borrowing… so that you can enjoy it." 7. Avoid oversized or idle property. "If you buy an asset and then throw away the dividend, you should not expect it to deliver a high return." 8. Take more financial risk when young; scale back later. Treat your earning power as your built-in "safe asset." 9. Build an emergency fund before investing. "It should be a priority to have an emergency fund in a safe and liquid form so that you stay out of high-cost debt." 10. Support simpler, fairer financial design. "We think the financial system is very important for the market economy and the unpopularity of finance is really bad. We're trying to save the financial industry for itself." Get John's book, Fixed, here: https://tinyurl.com/bdhj5zvd Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Phil Gilbert led one of the most significant cultural transformations in corporate history, as IBM's General Manager of Design, he helped the 400,000-person company reinvent how it thinks, listens, and builds products.   In this in-depth interview, Phil shares the playbook behind "Irresistible Change", his approach to scaling design thinking, transforming culture, and helping teams adopt new ways of working that actually work.   If you've ever wondered how to lead large-scale transformation that doesn't collapse under politics or mandates, this conversation will show you the operating system behind lasting change.   About Phil Gilbert Phil is the author of Irresistible Change and is best known for leading IBM's twenty-first-century transformation as its General Manager of Design. His work has been profiled in Harvard Business Review, Fast Company, and numerous case studies on corporate reinvention. Get Phil's book, Irresistible Change, here: https://shorturl.at/dA4Z3   Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF   Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions   Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom   Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build   Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach   Free gift #6 Get a copy of Nine Leaders in Acton, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Bob Chapman, CEO of Barry-Wehmiller, explains how he built a $3.6 billion company by placing human dignity at the center of leadership. He describes the moment he recognized that "our history does not give us the future that we deserve," and how this led to a disciplined focus on balance, diversifying customers, industries, and technologies to create a stable enterprise.   Bob recounts the insight that reshaped his philosophy: every team member is "somebody's precious child," and leadership is stewardship, not control. Caring, in his view, is an economic principle: "The greatest act of charity is how you treat the people you have the privilege of leading."   Key insights include: The role of business-model design in protecting people, Why pricing should reflect market value rather than internal cost, How trust and relationships outperform transactional approaches, and Why growth often emerges from navigating adversity   Chapman argues that today's crisis is not financial but a "poverty of dignity," and calls for leaders to build organizations where people know they matter.   Get Bob Chapman's new book, Everybody Matters, here: https://shorturl.at/rYqlx   Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF   Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions   Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom   Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build   Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach   Free gift #6 Get a copy of Nine Leaders in Acton, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Scott Levy spent two decades as an investment banker at firms like J.P. Morgan, advising corporate boards and senior executives on risk, growth, and capital decisions. Then he pivoted, serving on a public school board, teaching at Harvard, and writing Why School Boards Matter.   In this episode, we discuss: How Levy broke into investment banking and the lessons that carried him through twenty years on Wall Street What he learned about resilience, risk-taking, and long-term thinking at the highest levels of finance Why he left a successful career to focus on public education and democracy How business principles can, and cannot, be applied productively to education What executives misunderstand about AI, and the questions they should be asking   Get Scott's book, Why School Boards Matter, here: https://mitpress.mit.edu/9780262552721/why-school-boards-matter/   Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF   Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions   Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom   Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build   Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach   Free gift #6 Get a copy of Nine Leaders in Acton, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Lynn Smith, former national news anchor for NBC News, MSNBC, and CNN Headline New, and now executive communication coach, reframes public speaking as an internal leadership skill, not a performance. She identifies the recurring obstacle as the "brain bully", the inner critic that turns preparation into paralysis, and shows leaders how to retrain it so that clarity, calm, and connection become repeatable outcomes.   This episode translates decades of live television experience into actionable communication tools for high-stakes settings—from boardrooms to keynotes to broadcast media.   Key takeaways: Name and neutralize the "brain bully." "It's that inner saboteur saying, 'You're not good enough' or 'What if you say the wrong thing?'" Smith explains. She traces these patterns back to early experiences and teaches clients to "control–alt–delete our prehistoric code" so fear no longer drives performance. People don't want perfection, they want resiliency. Recalling a keynote where she froze on stage, Smith says, "I had to stop and tell the audience, 'I'm so sorry, I'm failing at this.'" That failure became the basis for her coaching framework. "People don't want perfection, they want resiliency. They want to see people overcome." Replace over-scripting with intentional structure. "Executives spend hours memorizing, but the result is robotic. The big revelation is… it has nothing to do with your prep; it has everything to do with your mental game." Instead, she recommends bullet-pointing key ideas for authenticity and flow. Drill down, don't dumb down. Smith's "Goldilocks effect" balances preparation, "not too much, not too little", so communication stays sharp and digestible: "If you communicate everything, you communicate nothing." Make voice and presence technical. Drawing from broadcast training, Smith advises projecting "from your diaphragm, not your chest," and using "the power of enunciation" and pauses to improve recall and connection. Manage energy deliberately. "Everything is energy," she notes. High-frequency energy, calm, clear, positive, creates magnetism. "When you're vibrating at the level you want others to meet you at, people lean in." Model resilience for the next generation. Her children's book Just Keep Going distills the same mindset for young readers: that fear and failure are not endpoints, but steps toward growth. For executives preparing keynotes, investor meetings, or media appearances, this conversation provides a research-informed playbook to quiet the inner critic, align mindset and message, and lead with authentic, repeatable presence.   Get Lynn's book, Just Keep Going, here: https://tinyurl.com/ymt4jvtv   Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF   Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions   Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom   Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build   Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach   Free gift #6 Get a copy of Nine Leaders in Acton, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Is capitalism still working, or is it due for an upgrade?   In this must-watch episode, authors Seth Levine and Elizabeth McBride discuss insights from their book Capital Evolution, sharing what they learned from interviewing top CEOs, including Jamie Dimon, Dan Schulman (PayPal), Peter Stavros (KKR), and others who are helping to reshape the social contract of business.   They explore: Why Jamie Dimon led 200 top CEOs to declare that companies should serve more than just shareholders. "If you ask Jamie Dimon, are you a capitalist? Because we asked him that, he said, I'm a rapacious capitalist." – Seth Levine Why the old model of shareholder primacy is failing How economic mobility has collapsed: "50 years ago, if you were born in the bottom 25th percentile of wealth, you had about a 25% chance of dying in the top 25th... Today, it's about 5%." Why ownership, not just wages, is key to the next phase of capitalism: "Ownership is a key to this new future that we see." How businesses, not just governments, must now lead on economic reform: "We believe in this current environment that businesses have the largest power and some responsibility to reshape the norms."   🎙️ Featuring stories from PayPal, KKR, Apollo, and others, this conversation is packed with ideas for business leaders, investors, and citizens alike.   📘 Pre-order the book: https://thecapitalevolution.com 🎥 Hosted by Kris Safarova at StrategyTraining.com   Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF   Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions   Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom   Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build   Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach   Free gift #6 Get a copy of Nine Leaders in Acton, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

"Most people can't remember the last time they went to bed and thought: today was fun."   In this conversation with Bree Groff, author of Today Was Fun, we recenter the conversation on joy, pleasure, and meaning at work. Bree shares why her mom always said, "I have the best days," what it taught her about how we spend our lives, and why fun is not frivolous, it's the driver of creativity, performance, and belonging.   We also dive into the future of work and AI: "If the AI is a train speeding up behind you, don't try to outrun it. Step off the tracks. Be the most human version of yourself." Why we should measure success not only in revenue and customers, but in whether our companies create good days. Why Mondays are not a renewable resource and how leaders can treat each day as a responsibility.   As Bree says: "The pain is optional, and the fun is free." 📘 Bree's book: Today Was Fun 🎧 More Strategy Skills Podcast episodes, click here. 📩 Free resources for leaders:   Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF   Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions   Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom   Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build   Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach   Free gift #6 Get a copy of Nine Leaders in Acton, a book we co-authored with some of our clients:  www.FIRMSconsulting.com/gift  

What does it really take to go from working as a gas station cashier to leading a billion-dollar company?   In this Strategy Skills Podcast episode, host Kris Safarova speaks with Shirin Behzadi, author of The Unexpected CEO and former CEO of Home Franchise Concepts, where she scaled the business to nearly $1B in sales across 12,000 cities.   This is a remarkable entrepreneurship journey and CEO story filled with powerful leadership lessons, proof that resilience in leadership is a superpower, and insights into how to do well despite adversity.   You'll learn: How to define a vision and reverse-engineer your career growth Why asking for opportunities (even when it feels risky) can change your life The "secret sauce" of scaling a company to nearly $1B How to build personal growth through adversity What the future of leadership looks like with AI in business   📖 Get Shirin's book: The Unexpected CEO 🌐 Connect with Shirin: shirinbehzadi.com | LinkedIn | Instagram   🎁 Free Strategy Resources for Listeners: If you want to strengthen your strategy, leadership, and problem-solving skills, visit StrategyTraining.com — the advanced training platform trusted by consultants, executives, business owners and leaders worldwide.   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

Vik Malhotra, McKinsey senior partner and coauthor of CEO Excellence and A CEO for All Seasons, examines the strategic pressures that now define the CEO role: a "30- to 40-year tech revolution," intensifying geopolitics, shifting consumer behavior, and demographic change. As he notes, "every business at some level is a tech business," and this multipolar, fast-changing environment places a premium on leaders who can "thread the needle" between paradoxes, short-term delivery versus long-term reinvention, legacy versus disruption, and analysis versus decisiveness. The conversation connects these macrotrends to practical leadership mechanics, how to set direction, allocate scarce resources, and design institutions that can learn, adapt, and scale without losing their core. Key strategic insights and takeaways Set an audacious, persistent north star. "The very best leaders set bold, some might say audacious, aspirations early in their tenure," Malhotra explains. Through downturns and market noise, they "persevere" and repeat a few priorities "until the organization internalizes them." Consistency, not novelty, creates credibility and followership. Treat resource allocation as a hard choice. "Capital, expense, and talent, it's a zero-sum game," he recalls from his interview with Jamie Dimon. Great CEOs "starve something" to fund their boldest bets and resist spreading resources "like peanut butter." Make culture operational and selective. Effective leaders focus on one or two levers that reinforce strategy, Satya Nadella's emphasis on a growth mindset at Microsoft being a prime example. They design rituals, incentives, and role modeling that embed new behavior. Build a star team, not a team of stars. As one CEO told Malhotra, "This is not about a team of stars, it's about a star team." Complementary strengths, mutual accountability, and candor matter more than individual brilliance. Institutionalize continuous learning and reinvention. Exceptional leaders avoid the "sophomore slump." They systematize learning—internally by seeking dissent and externally by "looking around corners." "You can never be complacent," Jamie Dimon told him. "You've got to keep pushing forward." Operate as a technology-native company. "Every company is a tech company," Malhotra insists. Technology must be business-led, embedded in cross-functional product teams, and scaled deliberately beyond experimentation, especially in AI. Anticipate nonmarket shocks. Leading teams now run geopolitical and demographic scenarios "to understand how the company might have to pivot." This preparedness extends to smaller firms "thrust into geopolitics" for the first time. Distinguish between experimentation and bet-the-company decisions. Leaders should allow "rapid, cheap failure" to learn quickly, but apply exhaustive risk management to the few "truly consequential, bet-the-company" decisions.    Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Few leaders have run Fortune 500 giants on different continents. Dr. Klaus Kleinfeld has. As CEO of Siemens (Germany) and Alcoa (U.S.), he has led global transformations across industries and advised presidents and heads of state.   In this interview, Klaus shares: Why time management is a myth and energy is the real driver of performance How leaders must "AI-ize" their organizations or risk irrelevance What skills will still matter when AI automates analysts, lawyers, and even screenwriters How purpose condenses energy "like a laser beam" The universal leadership lessons from four decades across Europe, the U.S., and the Middle East His book, Leading to Thrive, combines the inner game (energy, resilience, purpose) and the outer game (leadership, strategy, boards, and competition). Listen now and learn what it takes to lead at the very top and to stay there in the age of AI.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

In this week's Strategy Skills episode, we spoke with Ben Swire, author of Safe Danger and former leader at IDEO. His thesis is trust and psychological safety aren't byproducts. They're designable conditions. And when designed correctly, they create room for calculated risk, creativity, and deeper collaboration. Below are a few insights that stood out: 1. Experiential culture > Instructional culture "There's a difference between handing someone bullet points on how to build trust and giving them a space to practice it." Swire's workshops deliberately use low-stakes emotional challenges to normalize openness and risk-taking. The result: teams that critique, challenge, and share more effectively. 2. The right environment for growth is neither 'safe' nor 'dangerous', it's both "Safe danger is the space where people feel secure enough to step outside their comfort zones." This is about systematically building tolerance for uncertainty, while preserving respect and inclusion. 3. AI makes human insight more, not less, valuable "AI converges. Humans diverge. That's where value creation happens." The strategic challenge for leaders is to identify which human capabilities (empathy, contradiction, surprise) will grow in relevance as AI adoption expands. 4. Most resistance to AI is cultural, not technical About 15% of executives Ben sees reject AI outright. But those who fail to define the human contribution clearly are still at risk. "If you want to preserve jobs, don't argue with AI. Focus on what people can do that AI can't." 5. What actually builds durable teams "Teams that feel safe take more risks, make fewer mistakes, and outperform others. There's strong data behind this." This conversation is relevant if you're leading transformation, team design, or trying to calibrate your culture for the post-AI workplace.   📚 Get Ben's book, Safe Danger, here: https://shorturl.at/GuVGP   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Scott Harris, a New York City real estate broker with more than $2 billion in career sales and author of The Pursuit of Home, reframes buying and selling property as an emotional journey—"a place where life is happening for you"—that requires the same discipline leaders apply to strategy, systems, and people. Drawing on two decades of high-volume practice, he shows how clarity, structure, and empathy turn one of life's biggest financial decisions into a more deliberate, rewarding process.   Key insights and practical lessons:   Hire with intent. "Take the time to hire a real estate agent that speaks their language… so they feel seen and heard." The right agent is not a transaction cost but a guide to psychological clarity. Use offers as diagnostics. "When you make an offer… your body says, 'Oh my God, I'm so nervous. I love this place.' That's the truth." Even small commitments reveal what a buyer truly values. Design systems around strengths. Harris explains how scaling from solo agent to top-producing team required separating client-facing judgment from operations, codifying SOPs, and hiring for execution. Lead through service during downturns. In crises such as COVID-19, Harris focused on community logistics and donation drives rather than retreating, actions that "added tons of value" and built long-term trust. Read the market, not the myth. Buyers err by "negotiating as if real estate were their industry," while sellers overvalue personal attachment. Both sides win with rigorous market framing and honest prep. Match investments to capacity. Real estate, Harris reminds, "is not a get-rich-quick scheme." Choose asset types (short-term rentals, LP stakes, or diversified funds) based on desired involvement and risk. Protect personal capacity. Sustained performance comes from "daily meditation, consistent exercise, and the accountability of a coach."   For executives managing high-stakes transactions or scaling service businesses, this conversation offers a pragmatic playbook: clarify who adds value, create low-risk tests that expose real preferences, and build repeatable systems that keep human judgment at the center of growth.   📚 Get Scott's book, The Pursuit of Home, here: https://shorturl.at/9YwXv   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

In this episode, Jim Murphy, New York Times bestselling author, shares how leaders can build resilience, reframe fear, and operate at their highest level under pressure. His approach blends performance psychology, neuroscience, and spiritual discipline. 1. Identity Beyond Roles Murphy emphasizes the risk of anchoring identity in professional roles or achievements: "When I lost baseball due to injury, I felt like I lost everything. My whole identity was wrapped up in that role." For executives and consultants, this is a reminder: leadership requires identity that outlasts titles, deals, or short-term wins. Anchoring in deeper values creates long-term stability. 2. Fear as a Performance Constraint Murphy defines fear as "a byproduct of self-centeredness." The executive cost is high: constant comparison, judgment, and anxiety undermine decision-making. He identifies three key obstacles to peak performance: Excessive, scattered thoughts Negative or judgmental self-talk Concern with others' opinions "When you're at your very best … there's no concern for self. You're totally caught up in the moment." This mirrors what elite consultants and CEOs must practice: focus on the work, not the ego. 3. Rewiring Fear and Trauma Murphy reframes fear and phobias: "Phobias are your subconscious working perfectly to protect you." Through structured methods and neuroplasticity, leaders can "rewire" how they respond to past failures and pressure. "You can have a phobia for 50 years, and it can be gone in less than an hour." For executives, the takeaway is clear: performance limits are rarely permanent, they can be retrained. 4. Freedom Through Surrender and Detachment Murphy shares a practical mantra he learned from an athlete he trained: "I expect nothing. I can handle anything." This principle strips away attachment to outcomes, freeing leaders to make bolder, less ego-driven decisions. As he puts it: "The most powerful thing anyone can do is surrender their little strength for the power that grows the grass and spins the earth." For leaders, this translates into resilience, the ability to operate under uncertainty without fear of reputational or financial loss clouding judgment. 5. The Best Possible Life (and Career) Murphy notes: "The best possible life has one foot in joy and one foot in suffering. We can't gain wisdom without going through hard things." For high performers, this is a critical leadership principle: growth requires discomfort. A career without setbacks yields little wisdom. 6. Practical Tools Leaders Can Use Murphy provides several techniques executives can adopt immediately: Breath control: slowing to 5–6 breaths per minute to stabilize thought patterns under pressure. Structured reflection: gratitude, presence, and visualization as part of a daily routine. Ego discipline: exercises that reduce the need for external validation and increase clarity in communication.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment.   Key discussion points include: The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives. How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented. Practical approaches for using generative AI, including persona-building and campaign analysis, without losing brand authenticity. Tools, books, and habits Jenna uses to stay ahead in strategy, marketing, and technology, plus her top recommendation for implementing responsible AI. Jenna draws on her experience consulting for advanced tech firms, mentoring marketers, and authoring frameworks for success, illuminating what will define great marketers over the next decade.   📚 Get Jenna's book, Marketing Strategy, here: https://shorturl.at/kIBWJ   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo